Customer experience is slipping – and fast!
In Singapore and across Asia-Pacific, 37% of brands saw their CX scores drop, while another 58% made no progress (as per a recent 2025 report).
Meanwhile, customer expectations are only rising. Zendesk reports that 3 in 4 customers are willing to spend more with businesses that deliver better experiences, and 80% of companies globally plan to invest more in CX to keep up
This disconnect has made one thing clear: Delivering great CX is now a competitive necessity. In Singapore, where digital-first businesses are scaling fast, partnering with the right customer experience design agency can be the difference between growth and stagnation.
In this guide, we highlight 12 of Singapore’s leading customer experience design agencies that help brands close the expectation gap through CX research-backed journeys, intuitive design, & strategic experience thinking.
Let’s dive in!
What is a Customer Experience Design Agency and What Does it Do?
A customer experience design agency focuses on enhancing every touchpoint of a customer’s interaction with a brand. Their scope goes beyond traditional UI/UX design — they map the full customer journey, identify pain points, and redesign customer experience flows based on data to deliver seamless, satisfying experiences.
These agencies offer services like:
- Customer experience journey mapping
- Customer experience CX Strategy
- UX/UI and interface design
- CX research and behavioral analysis
- Service design and blueprinting
The goal of a CX design agency is not just to make customer interactions look good but to make them intuitive, frictionless, and aligned with business goals. This also means knowing the right CX metrics that actually drive business growth.
Partnering with the right customer experience design agency can lead to improved retention, increased loyalty, and measurable ROI for businesses today.
Top 10 Customer Experience Design Agencies in Singapore
1. ProCreator Design
ProCreator is a customer experience design agency that helps fast-growing businesses & enterprises to create seamless digital journeys for measurable business value.
With an 8+ industry experience and around 150+ delivered projects, they blend CX strategy & data-driven UI UX design to identify customer pain points, optimize key journeys, and build experiences that convert.
CX Design Services:
- End-to-end Customer experience journey mapping
- CX Strategy & Experience Audits
- UI UX design & build aligned with CX
- UX research and behavioral analysis
- Scalable design systems & component libraries
- Conversion-led design for SaaS & B2B products
Industry: SaaS, BFSI, Fintech, Healthtech, Edtech firms, mid-range, & enterprises.
Top Clients: Zebpay, HCL, Netcore, Metasky
Pricing: Price on Request
2. Think Design
A 2-decade-old customer experience design agency – Think Design helps enterprises align digital journeys with customer expectations & business outcomes. They bring a research-driven approach to improving touchpoints across complex ecosystems.
CX Design Services:
- Customer experience journey mapping
- Service design practices
- Customer experience strategy
- Behavioral & ethnographic research
- Omnichannel experience optimization
- Experience-led product roadmapping
Industry: BFSI, Healthcare, Enterprise Tech, IT, Education, Telecom
Top Clients: Airtel, SBI, AT&T, Godrej, Pidilite
Pricing: Projects typically start at SGD 64,000+
3. Creativeans
Creativeans is an award-winning brand & design consultancy based in Singapore, Milan, and Jakarta. They specialize in creating cohesive customer experiences through service and experience design strategies that include AR & branding solutions as well.
CX Design Services:
- Customer experience journey mapping
- Service blueprinting
- UI/UX design
- Experience design
- Brand strategy and communication design
Industries: F&B, Industrial, lifestyle, retail, healthcare, hospitality
Top Clients: Four Star, Nippon Paint, Oloe, Design Singapore Council
Pricing: Projects typically start at SGD 13000+
4. Psykhe
PSYKHE is a strategic customer experience design agency known for transforming customer journeys through behavioral research & co-creation workshops. Their expertise lies in aligning service design with business strategy to create experiences that are useful, usable, and emotionally resonant.
CX Design Services:
- Customer Journey Management
- Service Design & Blueprinting
- Experience Audits & Opportunity Mapping
- UX/UI Design aligned to CX strategy
- Stakeholder Co-creation & Facilitation
Industries: Finance, Healthcare, Retail, Non-profit
Top Clients: DBS Bank, UOB Singapore, Mandai Wildlife Reserve, Ministry of Health Singapore.
Pricing: Projects typically start at SGD 13,000+
5. Thoughtworks
Thoughtworks is a global technology consultancy that brings together strategy, design, and engineering to solve complex business challenges. Their CX practices allow enterprises to reimagine customer experiences through scalable CX design systems and data-driven decisions.
CX Design Services:
- CX Strategy & Visioning
- Customer Experience Design & Build
- Product and Platform UX Design
- Continuous CX Modernization & Iteration
- Data-backed CX Optimization
Industries: Automotive, Finance & Insurance, Media & Publishing, Healthcare, Retail & E-commerce.
Top Clients: Bosch, Foxtail Group, PayPal, CreditSuisse, Porsche
Pricing: Price on Request
6. Ethosfarm
Ethos Farm is a CX consultancy with a focus on improving how front-line and service-oriented brands deliver customer experience in London, New York & Singapore. Their CX design approach combines CX reviews, journey mapping, and service design to help businesses elevate loyalty and performance in high-touch environments.
CX Design Services:
- CX reviews
- End-to-end customer & employee journey mapping
- Design & implementation of service standards
- Custom CX workshops and facilitation
- Branding aligned with CX
Industries: Beauty, Luxury Fashion, Aviation, Retail, Travel & Hospitality
Top Clients: Estee Lauder, Dior, Bacardi, Tom Ford, Cartier, Chanel
Pricing: Price on Request
7. The Brand Fellows
The Brand Fellows is a Singapore-based boutique branding and design consultancy with over 18 years of experience. They specialize in crafting cohesive brand narratives & customer journeys that resonate across various touchpoints.
Their approach integrates strategic branding with design to enhance customer engagement and loyalty.
CX Design Services:
- Web & App Customer journey design
- Brand identity development
- UI/UX design for digital platforms
- Packaging and spatial design
Industries: Hospitality, F&B, Consumer Goods, Finance, Healthcare
Top Clients: Raffles Hotels & Resorts, Four Seasons Hotels & Resorts, InterContinental Hotels Group, Citi Bank, Unilever
Pricing: Price on Request
8. Born Group
BORN Group is a global digital transformation agency under Tech Mahindra – delivering experience-led growth through service design, customer journey orchestration, & behavior-driven insights.
Their CX design practice blends data, design, & strategy to solve customer experience challenges and improve acquisition, retention, & long-term loyalty across channels for enterprises.
CX Design Services:
- Customer journey mapping & service blueprinting
- Behavioral profiling & user research
- Experience performance modeling & CX optimization
- UX/UI design aligned with brand & business goals
- Voice-of-customer integration & concept prototyping
Industries: Retail, FMCG, Automotive, Telecom, Airports, Fashion, Healthcare
Top Clients: Unilever, Nestlé, Vodafone, Ford, Puma, Tata CliQ, Changi Airport Group, Sotheby’s, Honeywell
Pricing: Price on Request
9. TBWA Singapore
TBWA\Singapore delivers CX-led design through its specialized service – DXD (Design by Disruption). It is a practice that blends brand identity, user experience, and storytelling to create consistent and engaging customer touchpoints.
It is a great customer experience design agency for established brands looking to transform traditional brand design into CX-led experiences that are culturally relevant and disruptive.
CX Design Services:
- Customer journey storytelling & visual systems
- Brand experience design
- Customer touchpoint mapping
- Integrated design across physical & digital channels
- Visual identity and service communication strategy
Industries: Retail, Fashion, Telecom, Media & Entertainment, F&B
Top Clients: IKEA Singapore, Amazon Prime, McDonalds, Levis, Thomson Reuters, TikTok
Pricing: Price on Request
10. Duck Design
Duck Design offers on-demand design services with a strong focus on UX/UI — a key pillar of customer experience design. While not a traditional customer experience design agency – their user-first website and app design does prioritize customer interactions and can be great for growing startups.
CX Design-Relevant Services:
- UX/UI design for digital products
- Conversion-focused web and app interfaces
- Brand-aligned visual systems
- Data-driven UX research & Design
Industries: Healthcare, E-commerce, Transportation, Blockchain
Top Clients: Hulo, ICare, Lush Stonez, Poke 23
Pricing: Projects typically start at less than SGD 13,000
Key Takeaway: Your Customer Journey Is Your Competitive Edge
In a market where products are copied and features are matched overnight, customer experience is one of the few defensible advantages left.
But most businesses treat CX design as a UI fix or a support function — when it should be a core business & product strategy. If you don’t intentionally design customer experience, you’re designing for drop-offs.
For business leaders, the question today isn’t if you should invest in CX design.
It’s how fast you can do it before your competitors outpace you.
At ProCreator, we’re Singapore’s leading customer experience design agency that works with top SaaS companies, fintechs & digital-first enterprises to transform inconsistent customer journeys into business growth engines.
We also function as a customer experience design agency, and our work is thoroughly rooted in CX research, data, and design systems that scale.
If your design works fine, but the customer experience isn’t keeping up, it’s time to fix that!
Book a CX review with ProCreator and let’s turn your customer experience gaps into strategic wins.
FAQs
Why is customer experience design important?
CX design directly impacts revenue, retention, & brand perception. A well-designed experience reduces friction, increases conversions, and creates customer loyalty— especially in competitive markets like Singapore with digital-first users who expect intuitive user experiences.
How is CX design different from UX design?
UX design focuses on how users interact with a single product or interface. Meanwhile, CX design looks at the entire customer lifecycle and aligns every touchpoint to improve satisfaction, loyalty, and business outcomes.
What does a customer experience design agency do?
A CX design agency helps businesses improve how customers interact across all touchpoints — web, mobile, retail, support, and more. They use research, journey mapping, UX/UI design, and service strategy to make experiences seamless and business-aligned.
What types of companies benefit most from CX design?
Companies with digital-first or high-touch services like SaaS platforms, fintech firms, healthcare providers, & retail brands see strong ROI from CX design. It’s especially impactful where customer retention and satisfaction directly impact revenue.
