When to use Illustrations in UI Design?

When to use Illustrations in UI Design?

Rashika Ahuja
Dec 21, 2019
Long complex lines of texts or an image that can replace that text still conveying the same message, which one would you prefer? Humans are always fascinated by visuals. They perceive them easily and retain it for an extended period. A single image can convey a message more compellingly than lines of texts. Then why not let the creativity flow, when it comes to designing User Interfaces. Using illustrations in UI design has become a common trend, but it is also essential to understand where will they create the most impact on your designs. Let's learn through this tutorial about the places on the interfaces where adding illustrations, makes the entire user journey more comfortable and valuable to the user.

Homepage Illustrations

HomePage Illustrations in UI Design The homepage illustrations in UI Design are the ones that help in developing a personal connection with the user. They help in communicating the brand language and identity. They act as a visual language and helps the user to communicate with your product.


Mascot Illustrations in UI DesignA mascot is like a visual assistant for your application or your website. It personifies your brand and a face to it. They perform the task of keeping the users engaged and attached to the product. MailChimp is a great example. Before the rebranding, they used to have Freddie as their Mascot, guiding the user through the entire website. In the physical clown, the clown Ronald plays that role for McDonald's.

Landing Screens

Landing Screens Illustrations in UI DesignUsing illustrations on the landing screens, with clear information about what the product is about, makes the onboarding easier for the user. It turns out to be interactive and helpful at the same time. Consider a manual with engaging illustrations that would be easier to understand and user, rather than ten log pages of texts.

Communicate Important Messages

Important message illustrations in UI design Sometimes you look at an illustration and recognize the brand from it. It can help a brand put down its core values and provide a face to it. Introducing illustrations to your interface can motivate or trigger the user to perform a certain kind of action. The fact that it induces emotional appeal and can develop a connection with the user wins the game for illustrations, eventually enhancing the user experience. What is the wait for? Get your creative heads to work and we are happy to receive suggestions on best use cases for utilizing illustrations in UI design.


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