The importance of UX in building SaaS products
Sep 29, 2020
We all have been hearing the word SaaS and UX in SaaS for quite a long period. But what is the fuss about? Software-as-a-Service is a way of accessing and delivering applications or software from anywhere with an internet connection and web browser. It saves you from the pain of installation and so much of time, and mental peace. As usual, there is a 'but' attached to every good thing, and here the but is complexity and ease of use. It is full of misconceptions that we do not need designers, and the engineers are well-versed in developing a pretty decent functionality and designing the interface.And this is where most of the brands fail. Engineers are capable of developing, but when it comes to designing, they might not be aware of the market trends, specific industry niche, and how and what a user is thinking while interacting with the product. This is where design stretches a helping hand.UX Design in SaaS has its recommendations and set standards. The biggest issue the SaaS businesses face these days is keeping a user engaged for the long-term. Nothing makes customers churn quicker or move permanently than a bad experience. There can be many ways to suit different kinds of products, but we listed down a few best practices we have gained all the way while designing some of the SaaS products for our clients.
User OnboardingWe might have heard this common phrase, 'the first impression is the last impression.' It turns out to be true while designing for SaaS applications. It's the stage where people decide whether they want to continue with you or quit the app and look for a different solution. There are a few things which you can take care of to keep users hooked to your product.
- Do not try to overwhelm the users by collecting too much information. Start with the email and the name and gradually proceed.
- Decide upon the kind of flow you would want to achieve like a benefit-focused flow will help in explaining to the user what they can achieve with the help of the application, which further leads to the signup and other states.
- Use attractive and relevant graphics or illustrations that are product-focused and help gauge users' attention and motivate them to further signup.
Simplified DashboardsA dashboard is a crucial part of any SaaS product, and working towards enhancing the dashboard experience will attain positive feedback from the user. There are a few things that we think a dashboard should answer a user.
- What is my current state?
- What is the result of my recent activity?
- The goals I have set and their future implications.
- The right kind of data visualization elements- line charts, bar graphs, pie charts, etc depending on the product you are developing.
- Choose the right colors to help highlight the problem areas.