UI Design

Rashika Ahuja
  • Color Wheel Theory : Design & Chart

    Color Wheel Theory : Design & Chart

    Which two colors, when combined, resonate or complement each other? If a particular shade of green would go with yellow? These are the questions that arise when you start choosing colors for designing interfaces and their elements. This is the place where the color wheel comes into the picture to tell you precisely What Colours…

  • Typeface and Font : Difference with Examples

    Typeface and Font : Difference with Examples

    Typeface and font are two terms often used interchangeably, even by experienced designers. But are they the same? Absolutely not! Typeface A typeface is a set of characters or letters that share a typical design pattern, and basic shapes that make up the structure for that particular typeface.   Here are some examples of typefaces:…

  • Creating User Personas: A Step-by-Step Guide

    Creating User Personas: A Step-by-Step Guide

    Art and design are subjective, and different people will respond to them in different ways based on their feelings, likings, and values. While designing a website/application, making a product, or planning a marketing campaign, it is necessary to understand the target audience. It allows us to have a focused approach and accomplish desired goals.  …

  • 8 Abandoned Cart Recovery Strategies to Boost Sales

    8 Abandoned Cart Recovery Strategies to Boost Sales

    In a digital landscape filled with opportunities, it’s disappointing to see the staggering reality that over 70.19% of online shopping carts are abandoned.   Think of an online store where customers excitedly fill their carts but leave them stranded in the path. However, the good news is your e-commerce site holds the power to recover…

  • Top 10 Elements to Ensure Intuitive Website Navigation

    Top 10 Elements to Ensure Intuitive Website Navigation

    You enter a city with streets filled with endless roads and highways. As you walk around, you’re greeted by clear road signs, well-designed maps, and friendly locals eager to guide you. Going through this city becomes an enjoyable experience, enhancing your journey and ensuring you reach your destination with ease.   Similarly, the digital landscape…

  • Top 6 AI tools for Web Design in 2024

    Top 6 AI tools for Web Design in 2024

    The fusion of artificial intelligence with website design isn’t just a fleeting trend—it’s the dawn of a transformative era. As the boundaries of innovation extend, the use of AI tools for web design is reshaping our understanding of creativity, efficiency, and user experience.   Today, AI-powered tools have taken center stage, offering designers the rare…

  • Product Design Trends and Innovations

    Product Design Trends and Innovations

    In the 20th century, we were enamored by a product’s physical form. Fast forward to today, and the intangible aspects, like a smartphone’s user interface, captivate us. The arena for product designers has expanded, becoming a blend of pixels, patterns, and personalized experiences. This evolution celebrates both the tangible and digital facets of design.  …

  • How UI/UX Design Tripled Conversion Rates

    How UI/UX Design Tripled Conversion Rates

    A bad user interface and experience aren’t just a mild nuisance. It can even affect your business’ conversion rates. Therefore, if you want to see a more palatable and acceptable conversion rate for your product, consider taking a hard look at your UI and UX. We’ll cover more of that in this article below, but…

  • Understanding the Product Design Process

    Understanding the Product Design Process

    What distinguishes an iconic product from a fleeting trend? Beyond mere aesthetics or function, it’s deeply embedded in its design journey. Having witnessed the transformative shifts in the UI/UX realm, I believe that our modern audience seeks experiences, not just solutions. This blog delves into the meticulous stages of product design, marrying insights from my…