Brands vie for attention in an ever-expanding digital landscape, logos emerge as the unsung heroes of brand identity. A logo, seemingly just a small piece of art, holds within it the immense power to encapsulate a brand’s essence, values, and aspirations. It’s the face of a business, the emblem that weaves together stories, and the…

Several years ago, at an international design symposium, I witnessed an enthralling experiment. Two design teams were given a challenge: create a poster for a fictional event. The catch? One team was armed with the latest AI graphic design tools while the other relied solely on human intuition and experience. The AI-assisted team produced a…

In the heart of Milan, there’s a tale of an old painter named Luca. Despite the wrinkles on his hands, he was fervently merging his traditional painting with digital techniques. Observing this, one can’t help but draw a parallel to the evolving world of AI graphic design. We stand at an intriguing junction, where the…

The year was 1985. Mike, a gifted graphic designer, sat at his desk, meticulously crafting designs using pen and paper. Each curve, each shade, was the result of hours of contemplation, and, sometimes, several crumpled drafts. Fast forward to today, and imagine Mike’s astonishment when presented with the power of AI in Graphic Design.  …

In the field of typography, we know the importance of typefaces, their fonts, and font families and how a particular typeface can affect the brand identity of a company. It is essential for graphic designers to learn about the nitty-gritty of typography.   Let’s get down to the basics, dissect the letters, and understand how…

Icons and Logos are both used for visual representation. They help in recognizing and visually representing information. It is common to get confused between the two. There are some glaring differences between them, which sets them apart. So, what are those differences, the fight between an icon and logo, and can the term icon and…