Rashika Ahuja

Rashika Ahuja
  • 5 Reasons UX Design Brings Value to Startups

    5 Reasons UX Design Brings Value to Startups

    Startups are known for three things: ideas and innovation, passion for taking risks, and the ‘can-do’ spirit. Startups move through various stages like ideation, prototyping, MVP, product-market fit research, and more. Many might feel that investing in UX/UI design would waste time and money and is not required at these initial stages. This attitude can…

  • Why must a designer learn to write?

    Why must a designer learn to write?

    As a designer, a major part of my day apart from designing screens is communicating with different stakeholders, including clients, developers, my boss, and colleagues. Communicating my ideas and my thoughts effectively is a crucial part of my job. How does writing come into the picture? Almost 70% of all the communication I do in…

  • How to conduct a UX Audit?

    How to conduct a UX Audit?

    A user just visited your website, checked out some of the products, added them to the cart, and dropped off just before the checkout. The website didn’t crash, and there were no technical glitches, yet this happens for many users. How would you know the reason? Whether it was the lack of payment methods, too…

  • UX Writing: The Voice Behind Your Designs

    UX Writing: The Voice Behind Your Designs

    A customer-centric approach and user-oriented interface are the words that we hear the most when talking about design or any other sphere of it. But can you achieve it if it doesn’t carry apt content with which a user can connect? The answer for me is an obvious no. There is a great saying: a…

  • What is the Rule of Thirds in Imagery?

    What is the Rule of Thirds in Imagery?

    The rule of thirds is the most common rule used in a photographic composition. It is a useful rule to create balanced and interesting shots. When it comes to capturing the subject and the focused object, it is essential to learn about the composition of a picture. This is where the Rule of Thirds plays…