Rashika Ahuja

Rashika Ahuja
  • Why AI in Financial Services Fails Without UX Design

    Why AI in Financial Services Fails Without UX Design

    Financial institutions are investing more than ever in AI – with global spending reaching $35 billion in 2023 and projected to hit $97 billion by 2027. From KYC automation to predictive risk scoring, the potential is massive.   But most AI tools fail where it matters most: the user experience. Despite advancements in generative AI,…

  • Complete Guide to Conversational AI in Financial Services

    Complete Guide to Conversational AI in Financial Services

    Banks stand to save $1 trillion through chatbots by 2030!   From smart AI finance advisors to advanced AI assistants for customer support, the use of conversational AI in financial services has accelerated over the years.   Yet, despite widespread adoption, most banking chatbots still frustrate users. Why?   Studies point to poor user experience…

  • Need a Super App Development Company? Use This Checklist

    Need a Super App Development Company? Use This Checklist

    The Super app race is on…   The global super app market is expected to make a huge leap, as it will reach 545.28 billion SGD by 2030.   Yet building a super app is a different beast altogether. As a business preparing to enter multiple verticals, you’re not just building a simple mobile app;…

  • Best User Experience Design Singapore Guide for Fintech

    Best User Experience Design Singapore Guide for Fintech

    According to PwC, 78% of fintechs in Singapore have already recalibrated their business models in the past 3 years – introducing new products, entering new sectors, or restructuring entirely.   As the fintech industry rapidly evolves in the country, user expectations around digital usability have also surged. Fintech companies now face a different kind of…

  • 7 KPIs Your Web Development Company Must Track

    7 KPIs Your Web Development Company Must Track

    47% of users expect a website to load in 2 seconds or less, as per our UX 2025 Stats & Insights Report.   That’s not a preference—it’s a performance standard.   In 2025, modern web development for business means measurable ROI.   And if your web development company isn’t meeting that bar or thoroughly tracking…

  • Designing for Blockchain: Try These 8 Best UX Practices

    Designing for Blockchain: Try These 8 Best UX Practices

    Designing for blockchain isn’t just a UI challenge—it’s a trust challenge.   The blockchain market is projected to grow from $41.15 billion in 2025 to over $1.8 trillion by 2034. It’s a massive leap that’s pushing businesses to launch more Web3 products than ever!   But here’s the catch.   Even the smartest blockchain tech…

  • 7 Powerful AI Tools to Speed Up Your UX Design Workflow

    7 Powerful AI Tools to Speed Up Your UX Design Workflow

    Your design team finally nailed the layout — but then lost 2 hours tweaking spacing and rewriting copy.   Sound familiar? UX teams aren’t slow because they lack talent—they’re slow because repetitive, low-impact tasks eat up valuable time.   The good news?   AI is quietly transforming UX design workflows, helping teams ideate, prototype, and…

  • 11 Best Fintech User Experience Practices to Grow in 2025

    11 Best Fintech User Experience Practices to Grow in 2025

    Atleast 73% of users are known to switch banks and finance firms for an even better digital user experience.   The message is clear: A good fintech user experience is no longer a surface-level concern; it’s a strategic growth lever.   Fintech has entered a new era where 90% of companies now have dedicated product…

  • The Ultimate Guide to UX for Product Managers

    The Ultimate Guide to UX for Product Managers

    What if we told you that 70% of product failures have nothing to do with bad engineering, slow development, or a lack of features but everything to do with poor user experience?   Think about it: No matter how powerful your product is, if users find it confusing, frustrating, or unintuitive, they’ll abandon it within…