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11 CX Metrics to Track in Customer Experience Design
A survey found that 73% of customers see the brand experience as a key factor in their buying decisions! What’s more? Even when they love a brand, 32% of customers will simply walk away from it after just a single negative experience – That’s literally one-third of your customers! Imagine if your…
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How to build a UX Roadmap for Your SaaS Product
Shocking but true – nearly 60% of SaaS businesses struggle to turn a profit, and many fail outright! The culprit? Poor product-market fit and a frustrating user experience. In fact, experts estimate that 6 out of 10 SaaS businesses don’t make any profits as well. The reason? Besides being wrong product-to-market fits (PMF),…
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7 UX Design Patterns to Reduce SaaS Churn Rates in 2025
Imagine hosting a high-stakes event: you’ve sent out the invitations, and guests arrive with anticipation, but before the festivities begin, they start to leave. Frustrating, right? This scenario mirrors a common challenge in the SaaS world—User Churn. Users sign up for your service with enthusiasm but often depart prematurely as the experience doesn’t…
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The Consequences of Bad UX: Understanding User Expectations
Imagine this: a customer lands on your website but encounters a confusing layout, slow load times, or broken navigation. Frustrated, he leaves – simply never to return! This isn’t just an anecdote on Bad UX, it’s a basic reality that many businesses face! In fact, our 2025 UX Design & Market Trends report found that…
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Personalized User Experience: Key to Business Growth in 2025
You know when you open Netflix and it instantly discovers movies you’ll love – all tailored to your tastes, past views, and moods? Now compare that to the frustration of endlessly scrolling through a generic platform that doesn’t get you. The difference? A Personalized User Experience! This game-changing concept of Personalization isn’t…
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The Role of Data-Driven Design in Scaling Saas Products
You launch your new SaaS product, confident it’s going to be the next big thing. You think you’ve nailed exactly what your users need. But then boom—the reality hits. User Engagement is nowhere near where you hoped. Turns out, this isn’t just bad luck; it’s incredibly common! In fact – 70% of…
Jyoti Keswani
