Ivan

Ivan
  • Building Smarter Content Strategies for Modern Businesses

    Building Smarter Content Strategies for Modern Businesses

    In today’s fast-evolving digital landscape, where platforms multiply and attention spans shrink, businesses must embrace smarter, data-driven content strategies that integrate design, insights, and marketing expertise. A strong framework—built on planning, creation, distribution, and governance—ensures content not only looks appealing but also aligns with business goals, engages audiences, and adapts to shifting consumer journeys.  …

  • Mobile-First Design Patterns for Complex B2B Services

    Mobile-First Design Patterns for Complex B2B Services

    Last Tuesday, I watched a compliance officer snap photos of her passport in the Denver airport bathroom. Not the ideal lighting for identity verification, right? She was trying to complete KYC onboarding for a new trading platform, squinting at her phone screen while balancing her carry-on against the stall door.   That’s the reality of…