Evie

Evie
  • The Business Case for Strategic Color Use in Product Design

    The Business Case for Strategic Color Use in Product Design

    Most people often take colors as a minor decoration as if they lack any strategic value. However, is that truly the case? No, just look at brands like Coca-Cola, Pepsi, McDonald’s, etc.; they use colors as a strategic asset.   Colors are not just some visual representations or random design choices. They are mood changers…