Five Best UX Design Tips For A Food App
I was jotting down my to-do list when I heard a ting sound notification on my phone. It’s Zomato, Swiggy flattering me with their impressive UX Writing. Swiggy is a flirt; it says, “Hey, I missed you. Did you miss your Pizza and Pastries?” Whereas Zomato is a storyteller with a delivery message, “Slow and steady wins nothing. That’s why we delivered your order in 17mins.” We all have been in these situations, but food delivery apps are a savior in this fast-paced world.
Have you ever thought about how food apps are made so interactive, fun, and addictive? A lot of work goes behind designing these apps, and good UX and UI Design are crucial to make them user-friendly.
Here are the five best UX/UI Design tips for you while designing a food app.
1) Keep it Minimal:
A food app requires many photos/videos/menu cards of the dish and restaurant, which occupies a lot of space. The rest white space should be used effectively not to clutter the screen. Adopting minimalism will make the UI clean and sharp. Promote the most valuable things to the User and remove anything distracting them.
2) Simplify the Onboarding Process:
Onboarding UX is the design of a flow that gives the User a guided introduction to the product, set up some initial preferences, or point out critical UI elements in an interface. The aim should be to keep it quick and accessible from the start of the downloading process. Most food delivery apps follow this process of making an account with a username and phone number; payment options are made at the end of the order. Initial preferences used in food apps are location and cuisines.
3) Keep the Search easy:
The User should be allowed to search by Restaurant, Food based on the location settings. Most apps categorize food based on cuisines, popular picks, offers, popular nearby restaurants, etcetera, and Categorization helps display information concisely. A food app should aim at seamless navigation to reduce the mental energy and make the User remember the journey next time.
4) Display Rating and Reviews:
How will the User trust that the food ordered will taste good and be delivered on time? The only option is to listen to the previous foodies who ordered from the same restaurant. Rating and reviews help the User decide the quality of their purchase and their delivery time expectation.
The placement of the rating can be researched. The use of universally understandable ratings like stars removes confusion.
5) Customize to Impress:
People are diverse, and taste differs from person to person. People range from Vegans, Jains, Vegetarian to Non-Vegetarian to people with allergies or unique food choices. Food Apps that use the concepts of Machine Learning to customize the information shown on the apps save the User time, effort, and mental energy. Don’t you love it when your food apps offer the best options based on your past behavior as soon as you enter a few words? Try to make the journey memorable, which will make the User return for future orders.
BONUS: Here is a bonus tip that will make your users smile and feel closer to the application.
Focus on UX Writing — There are numerous messages and notifications to be sent to Users. By making them enjoyable to read and fun, the User will be motivated to see and read them. Keep the writing suitable to the brand. UX writing helps to make the conversation interactive and improve the User Experience. Provide information making the entire journey convenient and navigatable.
Procreator has helped companies in the food sector expand their customer base with an improved User Experience. You can reach us to help you make your services/products better by creating a better UX.