ITC Masterchef is the Food & Beverage department of ITC Limted, one of India's foremost private sector companies. ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business.
ITC Masterchef product offerings include Frozen Prawns, Spices, Frozen Snacks, Dehydrated Onions, Mango Pulp and others.
We were tasked with creating a marketing website that shows these products in the best light and promotes the story behind them.
Every ITC MC Product existed as its own brand with its own packaging style, colours and identity. However there was a parent ITC Brand Identity that ties all the children products within itself.
We wanted to juxtapose the uniqueness of the individual brands as well retain the cohesiveness with the parent ITC brand in our designs.
We therefore retained the fonts from the parent brand guidelines and used every product’s distinct colours in their respective pages.